Lucero Street Bakery

This brand identity system was created for a start-up bakery that specializes in Filipino empanadas in Detroit, Michigan! Our team worked together as a family to bring our client's vision to life. Within the course of a month, our group worked together seamlessly to establish an impactful logomark, brand, and visual identity from scratch. Lucero Street Bakery would not have been possible without the communication within our team when developing the brand, and taking the additional time to understand our clients’ needs!

Team Members: Layton Howe, Lauren Tokash, Lisa Geremia, Deaunai Montgomery, Dakota Perez, Peter Said

Date: Fall 2021 - Wayne State University

Team Member Roles

  • Layton Howe

    Creative Direction

    Originally Organic Stylescape

    Objectives

    Personality

    Research & Strategy

  • Lauren Tokash

    Data Organization

    Originally Organic Stylescape

    Photography

    Social Banner + Posts

  • Lisa Geremia

    Brand Guidelines Design + Layout

    Moxie Mom Stylescape

    Photography

    Social Posts

  • Deaunai Montgomery

    Menu Design

    Moxie Mom Stylescape

    Social Posts

    Web Design

  • Dakota Perez

    Iconography

    Logo Design

    Meta Quest Stylescape

    Visual Cues

  • Peter Said

    Brand Styling

    Color Palette

    Meta Quest Stylescape

    Typography Rules + Hierarchy

Lucero Street Bakery Logo

Lucero Street Bakery Logo

Lucero Street Bakery Product Photography (Lauren Tokash)

Lucero Street Bakery Product Photography (Lauren Tokash)

Lucero Street Bakery Product Photography (Lauren Tokash)

Lucero Street Bakery Product Photography (Lauren Tokash)

Lucero Street Bakery Product Photography (Lauren Tokash)

Lucero Street Bakery Product Photography (Lauren Tokash)

Lucero Street Bakery Product Photography (Lauren Tokash)

Lucero Street Bakery Product Photography (Lauren Tokash)

Lucero Street Bakery Pattern

Lucero Street Bakery Pattern

Lucero Street Bakery Facebook Banner

Lucero Street Bakery Facebook Banner

Lucero Street Bakery Social Post

Lucero Street Bakery Social Post

Lucero Street Bakery Social Post

Lucero Street Bakery Social Post

Lucero Street Bakery Social Post

Lucero Street Bakery Social Post

Lucero Street Bakery Product Photography

Lucero Street Bakery Product Photography

Lucero Street Bakery Brand Guidelines (Cover)

Lucero Street Bakery Brand Guidelines (Cover)

Lucero Street Bakery Brand Guidelines (3)

Lucero Street Bakery Brand Guidelines (3)

Lucero Street Bakery Brand Guidelines (2)

Lucero Street Bakery Brand Guidelines (2)

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Lucero Street Bakery Brand Guidelines (4)

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Lucero Street Bakery Brand Guidelines (5)

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Lucero Street Bakery Brand Guidelines (6)

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Lucero Street Bakery Brand Guidelines (7)

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Lucero Street Bakery Brand Guidelines (8)

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Lucero Street Bakery Brand Guidelines (9)

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Lucero Street Bakery Brand Guidelines (10)

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Lucero Street Bakery Brand Guidelines (11)

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Lucero Street Bakery Brand Guidelines (12)

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Lucero Street Bakery Brand Guidelines (14)

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Lucero Street Bakery Brand Guidelines (15)

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Lucero Street Bakery Brand Guidelines (16)

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Lucero Street Bakery Brand Guidelines (19)

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Lucero Street Bakery Brand Guidelines (21)

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Lucero Street Bakery Brand Guidelines (27)

Lucero Street Bakery Brand Guidelines (27)

Lucero Street Bakery Brand Guidelines (28)

Lucero Street Bakery Brand Guidelines (28)

Lucero Street Bakery Brand Guidelines (29)

Lucero Street Bakery Brand Guidelines (29)

Lucero Street Bakery Brand Guidelines (30)

Lucero Street Bakery Brand Guidelines (30)

Lucero Street Bakery Brand Guidelines (31)

Lucero Street Bakery Brand Guidelines (31)

Lucero Street Bakery Brand Guidelines (32)

Lucero Street Bakery Brand Guidelines (32)

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Lucero Street Bakery Brand Guidelines (33)

Lucero Street Bakery Product Photography (Lauren Tokash)

Lucero Street Bakery Product Photography (Lauren Tokash)

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